BrightTALK

Join us on May 16th for BrightTALK's "Focus: What is the Future of ABM?" virtual event dedicated to examining where we are right now with ABM and where AI is taking us towards the future 🌎 This one-day virtual event features an all-star lineup of #ABM innovators and early-days #AI practitioners eager to discuss and debate new frontiers in B2B 💡 Save your spot & register: https://bit.ly/3PNRhAE

A huge thank you to all the incredible speakers, experts, and leaders who joined us this week for BrightTALK's "Focus: What is the Future of ABM?" virtual event 🎉 10 incredible sessions jam-packed with so many valuable takeaways: Callum Miskellz & Julie Wisdom (MOI Global) & Jacqueline Thomas (TechTarget) for "Divergent Paths, Converging Strategies: Opportunities with ABM & Data Creativity"📈 Byrony Seifert (TechTarget) as she leads a discussion with Kyle Murphy (Xtelligent Healthcare ) and Ajay Singh (Quality Reviews®) for "Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn"🚨 John Steinert (TechTarget) and Jon Miller (MarTech Entrepreneur) for "Nothing Works Anymore: Why B2B and ABM Need a New Playbook" ✅ Rebecca Kitchens (TechTarget) for "ABM Engagement in the Age of AI"🏆 John Steinert & Kate Jacobsen (TechTarget) for "Fracking the Enterprise: Tapping into ABM Revenue Reservoirs" ✔️ Gemma Davies (ServiceNow) & Olivia Dassler (TechTarget) for "ABM Predictions: Planning for the Future with Gemma Davies" 🌎 Garrett Mann (TechTarget) & Sangram Vajre (GTM Partners) for "Adjusting GTM Strategies for the Future of ABM" 👥 John Steinert (TechTarget) & Greg Anderson ( Enterprise Strategy Group) for "Success Drivers: Two Essentials for ABM That Wins" 🎯 David Edwards & Olivia Dassler (BrightTALK) for "Better Webinars. Better Engagement. Better ABM." 🌐 Sumari Lottering (Docusign), Daniel McDermott (Mimecast) & Romi Seher (TechTarget) for "Driven by Data: DocuSign and Mimecast's Journey with Intent Data & ABM" 📣 If you happened to miss any of the sessions, you can watch them on-demand here: https://bit.ly/3WHC3Bs #B2B #Intent #PartnerMarketing

Join Sangram Vajre, Co-Founder and CEO of GTM Partners and Garrett Mann from TechTarget in this dynamic session filled with discourse, debate, and fresh outlooks on navigating the ever-shifting terrain of #ABM 🌎 Make sure to register & save your spot: https://bit.ly/4dFY8GQ

Tomorrow don't miss BrightTALK's David Edwards and Olivia Dassler, for in-depth guidance on how webinars fuel ABM effectiveness 🏆 During this session they’ll break down how buying teams actually want to consume content, ways to generate deeper engagement with your webinars, content creation best practices and tactics for activating sales around webinar engagement signals. Make sure to save your spot & register: https://bit.ly/3wBi9xu

This Thursday join John A. Steinert from TechTarget and Greg Anderson from Enterprise Strategy Group as they think together about determining what content a given buying group requires & how to help #ABM teams deliver exactly that 🏆 Register here: https://bit.ly/3JYiMEe

How can marketers best generate content in an ever-changing B2B ecosystem? 🤔 On May 16th, join TechTarget’s Byrony Seifert as she leads a discussion with Kyle Murphy from Xtelligent Healthcare and Ajay Singh from Quality Reviews® on how to build vertical content efficiently in a dynamic environment. Save your spot & register here: https://bit.ly/4dGmr7C

While the potential of ABM is undeniable, no two businesses are the same☝️ B2B marketers must develop an ABM strategy that reflects their business’ unique challenges, customer needs & ABM sophistication level. In this live webinar, TechTarget's Jacqueline Thomas will sit down with Callum Miskell and Julie Wisdom of MOI Global for an in-depth conversation on their latest research and subsequent approaches to ABM across the globe 🌎 Register and make sure to join us: https://bit.ly/4axSDY5

Don't miss John A. Steinert and Kate Jacobsen from TechTarget on May 16th as they explore how intent-driven persona combined with thoughtfully targeted content can open up new account revenue flows 💥 It’s an #ABM session of aligned activation ideas you won’t want to miss ☝️ Make sure to register & save your spot: https://bit.ly/4a9XNJq

In today's rapidly evolving digital landscape, the role of intent data in shaping an effective marketing strategy has become more critical than ever before ⚡ Join TechTarget's Romi Seher on May 16th as she sits down with Sumari Lottering from Docusign and Daniel McDermott from Mimecast to discuss how they improve their precision, maximize #ROI, and create personalized customer experiences with #intentdata strategies 🏆 Register here: https://bit.ly/4aapfXD

Join us May 14-15th for "The Zero Trust Journey: From Concept to Implementation" as industry leaders, experts provide resources & recommendations to help you build a zero trust framework 💡 Register and save your spot: https://bit.ly/3R13pz9